Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to extend and create new services rapidly. Digital content can be created in a wide array of formats, literally from A-Z: articles, blog entries, contests, diagrams, ebooks, free offers, games, hashtags, infographics, jokes, knowledge bases, lists, music, news or opinion pieces, podcasts, quizzes, reviews, slide shows, toolkits, user-generated comments, videos, widgets, XML feeds, year-end reviews, and zany cartoons. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Via the many ways of sharing, this can now also be … It leaves them wanting more and curious about what you can do for them. A part of Oracle’s Customer Experience solution, Compendium and Oracle will be combined to offer marketers an automated content-delivery system, according to a FAQ issued by Oracle. Visualization can be a powerful tool for marketers, and a prospect or customer might be more of a visual learner, anyway. Last modified by Reenu Vasnani on Jan 14, 2020 12:27 PM. Break your intended audience down into different marketing personas to better target them and address their needs and preferences. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Everybody wants to get ahead and do well. Oracle Corp. said it has changed its corporate headquarters to Austin, Texas, the latest high-profile defection from Silicon Valley. It can also help the company find out how to help its customers more. How do I earn Ranks and Points? Our growing curriculum for the Oracle Content Marketing platform includes courses that teach best practices and implementation strategies for content marketers. Check the spelling of your keyword search. This learning subscription offers 24/7 on-demand access to video courses taught by top Oracle experts. For a B2C customer, this means tugging on their heartstrings and triggering emotional cues. Which type of content you use depends upon you and your audience. According to the Content Marketing Institute’s 2019 Content Management and Strategy Survey, 76% of those surveyed take a strategic approach to content management.Furthermore, 59% have a documented content management strategy. Your story and marketing are showing them how you can help them do that. Email Please provide a valid email address. Type the text CAPTCHA challenge response provided was incorrect. Copyright © 2019, Oracle and/or its affiliates. #### Automate Asset Translations for Oracle Content Marketing While most marketers create content on a daily basis, the true intent (and real promise) of content marketing lies in having a defined content strategy that works hand in hand with your organization’s goals. OCI provides real-time elasticity for enterprise applications by combining Oracle's autonomous services, integrated security, and serverless compute. How do you manage, store, and organize all your content assets? A content strategy involves more than simply planning what content you should be creating. When and how should it be distributed and published and over what channels? Organizations must create the right content for the right person at the right time—delivered through the right channel. On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption.. Meet Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework.I just started reading it and I highly recommend it to all content creators. Oracle B2C Service (formerly Oracle Service Cloud) Oracle SRM. Get a Trial, Free Credits, or a Subscription . Apply to Digital Marketer, Product Specialist, Field Marketer and more! Share your progress along the way! Should create new content or can older content be tweaked, updated, and repurposed? Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. A blog? Oracle Cloud Infrastructure (OCI) is an IaaS that delivers on-premises, high-performance computing power to run cloud native and enterprise company’s IT workloads. Or, try it for free with the Oracle Free Tier. What is the problem you’re going to solve? It should outline several integral questions content creators and marketers need to ask: The strategy helps you see how to use content marketing to build an audience, which can then be used to help bolster the company’s bottom line and take feedback in order to improve their products, services, customer journey, and marketing efforts. Available for public cloud. What can your business do for them? Oracle Marketing Accelera la crescita del business e la fedeltà al brand. Content marketing starts a conversation with your customers and prospects. Earn a Marketing Cloud (Eloqua) Certification. Think of what their lives and positions are like and the difficulties they encounter. What type of content should you be producing? Potential customers want different kinds of content at different stages of their research and purchase process. Oracle DataFox. 5 Tips For Maximizing Your Video Marketing. No matter how clever your words or beautiful a design, if someone doesn’t understand what you are saying they are not going to get your message. Michael McNichols, Sr. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. How much content should go out in a given time period? They use integrated information from cross-channel, content, and social marketing with data management to deliver personalized customer experiences across all marketing channels. Elevating Customer Experiences with Vitamix and Oracle CrowdTwist The Oracle Content Marketing Learning Subscription is a complete, all-digital solution for business users, administrators and implementers seeking comprehensive training on the Oracle Content Marketing platform. Comments ( 0 ) Name Please enter your name. Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Content offers a myriad of possible ways to connect and engage with people. You, as a marketer, are constantly fighting for people’s attention and to hold it. Diving into the complex world of content marketing? Resources. While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Oracle offers paid Oracle Cloud services at several pricing and service levels. Earn a Marketing Cloud (Eloqua) Certification Oracle CX Marketing Help Center Videos 1,012 views. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Oracle Content Marketing makes it easy to involve any contributor - whether they’re an employee, an agency or even customers— in the planning and collaboration process to create compelling content. Click Test Connectivity to verify the connection with Oracle Content Marketing. It emphasizes points and attaches more meaning and emotion to your message. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. Supported browsers for Oracle Content Marketing. You can revise and rewrite all you like, but someone else should review it to make sure the message and information within that content piece is understandable, clear, effective, and accurate. User Review of Oracle Content Marketing: 'It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. Ask yourself, what are you trying to achieve with your content? Oracle Marketing; 9 Content Marketing Mistakes That Are Hurting Your Brand; 5 Content Marketing Goals Every Brand Should Have . An unshared internet connection - broadband wired or wireless, 1mbps or above. Oracle CX Marketing is the multichannel marketing tool which supoorts the content marketing and digital campaigning through Emails, SMS and other notification ways. Many customers use Oracle Eloqua for their marketing automation needs and Oracle Content Marketing for their content production and management needs. System Requirements for PC & Mac. OMC product customers can contact an Account Manager for more information. Does your company have a website? Winning the Content Marketing Battle with Oracle Content Marketing. Narrow down your targets and ensure that your content gets delivered to the right person at the right time. Thanks to the Oracle Content Marketing: Smart Start Assistant, you will have all the support and guidance you need to successfully implement the Oracle Content Marketing platform and deploy a pilot project within the first two months. View all. It works well even when we deal with the huge user base. Decide how to organize and manage your content. Move up the ranks by engaging with content to earn points and badges. Would your audience prefer a song or even a music video? How then can you effectively tell your story? Who edits? Oracle Eloqua AppCloud apps. It addresses several more key concerns: No formal process exists for how to create a content strategy. Oracle Blogs - Content Marketing. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Oracle Content Marketing makes it easy to involve any contributor - whether they’re an employee, an agency or even customers— in the planning and collaboration process to create compelling content. The companies using Oracle Content Marketing are most often found in United States and in the Computer Software industry. Oracle DaaS Enrichment app. There are tools for content marketing and integration into Oracle’s Social Cloud too. Oracle Marketing Cloud - Content Marketing. Work hard to make it so enjoyable that your audience will share it with friends and colleagues. You should go with whatever method works best for you and helps you stay organized. To effectively drive lead generation and, thus, business, your content marketing activities must consider these key elements: Plan out your content marketing efforts with a content strategy. The Secrets Of Marketing Automation - Eloqua - Duration: 29:09. Oracle Identity Cloud Service displays a confirmation message. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Learn how the OCM Product Platform helps you complete daily tasks more effectively. × Individuals gain access to the course catalog with the low cost Academy Education Pass. Interactive + Content + Partner = Great Marketing Example. 74 Oracle Marketing jobs available on Indeed.com. Can they stir you to action because you want to help somebody else or even change the world? Try to make it engaging and useful. You can incorporate art, music, the spoken word, maps, games, and interactive features. Modern marketers can learn basic to advanced concepts to help develop a content marketing strategy through the Oracle Content Marketing Learning Subscription.This complete digital training solution includes courses for new and experienced practitioners, as well as implementation training. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Marketing … This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Take inventory of what content you have and what you can produce. Oracle AddThis. Invest in top-of-the-funnel online marketing venues such as social media and a blog. The company … How do you build a strategy that ensures you’re making the right decisions about content? Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. This has shifted the buying process from one that is sales-driven to one that is marketing-driven. Who is your audience? Oracle Content Marketing is most often used by companies with >10000 employees and >1000M dollars in revenue. Oracle Content Marketing. Please enter a comment. Content Manager, Oracle Digital Marketing. This OnDemand Course identifies the main challenges facing content marketers and reveals the ways Oracle Content Marketing helps to alleviate those pain points: Strategic content; Efficient and transparent content production; Content at scale In this way, your story must resonate with your audience. There are several general guidelines to developing a content strategy, though. Customers who become confused do not always ask for clarity and more information. This course provides a tour of the relevant workspaces that support this feature, from the Template Editor to the CTA Management area to the Redirects workspace. However, only 42% said they have acquired the right technology to manage content across the enterprise. Benefits of Oracle Content Marketing Training and Certification Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Content Marketing's data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth. Earn a Marketing Cloud (Eloqua) Certification. Thus, all your content needs to be easily viewable and understandable on mobile as well as any other channel or platform. This course provides an overview of a typical campaign that utilizes both platforms so you and your team can master cross-channel optimization. Features. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Oracle Content Marketing is driven by the 5 Principles of Content Marketing: Learn more: For more information, sign up for the Oracle Content Marketing: Basic Configuration course from the Oracle Marketing Cloud Academy. Oracle Maxymiser. If it fits your brand and is acceptable to your audience, you can give it a try. Oracle Content Marketing Bulk Content Loader. Your original content can’t just be “same old, same old.” It must bring something new to the table. Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Pay attention to the metrics to see what is working and what isn’t, so you can shift gears if need be and plan ahead. Oracle Content Marketing - Organizing Content - Duration: 3:43. Our extensive Marketing AppCloud partner applications directory allows you to control and configure integrations without IT support. Dark Mode. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Some might claim that B2B marketing is not as emotional as B2C, that is instead mostly concerned with profits. Who writes the copy? Prioritize content that can be personalized to each prospect’s organization and business need. Oracle Content Marketing offers a number of different publishing options, one of which - the Oracle Content Marketing CMS - supports content hub development, design, and publication directly from the platform!This course provides a tour of the relevant workspaces that support this feature, from the Template Editor to the CTA Management area to the Redirects workspace. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. This module will ensure you understand the primary function and intention of the Oracle Content Marketing platform and can access your account. Make the most of the audience you have and are continually building and commit yourself to producing top-notch content for them. Content marketing may seem to be the buzz-phrase that never dies, but there is … The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. As your points and badges add up, you will be rewarded with higher ranks. Before we can master content marketing, we have to figure out: what is content? Comment. Created by Nora O'Leary-Roseberry-Oracle on Sep 2, 2016 4:28 PM. Back to main content. Recent Content. However, you can only create one piece of content at a time. Did your newsletter inform them of what was happening in their industry? Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. Then you can communicate with your audience in ways that are aligned with their interests and business needs. In today’s busy world, people are on the go and depend on their phones and mobile devices more than ever. They ask how can you remind them of good times and their loved ones. Oracle Universityprovides beginner to advanced training for all Oracle CX Marketing products.If you use Oracle Eloqua, Oracle Responsys, Oracle DMP (Bluekai), Oracle Content Marketing, Oracle Maxymiser, Oracle Infinity, or Oracle CX Audience, we can deliver the Oracle-approved training you need to successfully support your marketing automation investment. It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. Then start modeling their online behaviors. In this … An infographic might, though, as it can deliver everything they need to know and your point in one image. All rights reserved. Newly engaged clients need different content than those who are deeply familiar. Some people like writing it out in spreadsheets, others use PowerPoint presentations, and many have opted for mapping out their content strategy and a content calendar with software designed for that very purpose. Determine if there is a gap between where you are with your current content efforts and where you need to be and how to get there. It's a little like publishing a book blindly. Human beings often take in information much more easily if it is done via storytelling. Standing out takes having solutions for people’s problems and knowing how to properly and effectively communicate that you can do so to your audience. Who is in charge of each stage of that process? Content marketing isn't easy to do. The strategy overview focused on the marketing cloud’s ability to present a unified view of customer data that marketers could use to understand behaviours, attributes, and preferences. Did your email provide a valuable insight into how they could manage a project? Learn how to use Oracle Marketing Cloud products to drive measurable revenue through daily marketing initiatives. We have you covered! When deciding what content to create, consider all the different mediums you might use. The Forrester Wave™: Email Marketing Service Providers, Q2 2020 The combination of Oracle Marketing Cloud with Content Marketing is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty. Subscribe now to access this content. Words matter greatly, but your content can be more than words. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. Oracle Content Marketing Reviews. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. It takes strong copy, an eye-catching design, an intriguing offer, personalization, and something of value your audience can take away, even if it’s only a small nugget of information. Learn how to organize your content with Oracle Content Marketing. Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. The next step is using both platforms together to optimize marketing efforts. They have to come away with something from it. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Create personas based on prospect demographics. Try one of the popular searches shown below. 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