DuckDuckGo is one example of this and they’ve catered to privacy-minded searchers with their tagline “the search engine that doesn’t track you” because “search engines don’t need to track users to make money.” It will be interesting to see how this one pans out among marketers and consumers in the New Year. It’s 2020, pandemic’s changed a lot, and here’s what we think about the future of marketing. Relate to issues that are relevant to them at the moment. At the end of the day, its the product that matters most. Also Periscope is gaining ground and all the other apps that provide disappearing content sharing. When a product falls short of expectations, consumers choose a better option without a blink of an eye. As we are a … It’s mostly because they speak the same language as the community, present a straightforward message and fans can personally relate to them. There’a a number of businesses that operate mostly online and whose customers are online as well. We hate to brag (okay, no, we don't), but we've won a lot of awards. The concepts of brand, its stories and values are important and matter during the acquisition and consideration phase. There are many crucial facts happening in the background and … Nowadays they are very common and bring measurable results. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search. However, if you want to distinguish your brand among others and make clients loyal you should take a step further. However, there are trends and themes underway that I anticipate will color marketing in 2021. This allows us a theoretical platform to analyze and predict the future of marketing and - if we’re correct - get a jump on our competition. With technological advancements such as AI, self-driving cars, and other solutions that facilitate existence at their disposal, Generation Alpha is said to pay an even greater attention to self care: mental wellbeing, interests, and other shades of personal development. The right music combined with the right brand and the right visual content can increase the success of your marketing efforts. Online buzz about business-related topics provide insights that can help businesses improve strategy, brand reputation management, competitor analysis, market research, customer feedback, consumer research, influencer marketing, product design, or trend forecasting. Betsy Holden, Senior Advisor … Video explains it all. It’s an investment not worth the effort. They didn’t have to ask twice. 805 Shares. Mobile is going to become the center of marketing. Louise Reilly 3 Oct 2019 As any marketing professional will tell you, the industry moves at a dizzying pace. That means implementing privacy policies, security protections and ensuring consumer rights. If you want to convey your message and win your audience you need to touch their hearts. The future of marketing. You can leverage it to create personalized marketing messages to individuals. But don’t involve to much, in a year or so this landscape will look differently. Trying to predict the future is always a risky thing to do; most of us are terrible at it. Unfortunately for marketers, ad and organic clicks are steadily on the decline and we’re going to keep a close eye on this one over the course of the next year. If you, as brand, want to reach out to your audience you should focus on your audience’s real problems and needs. Among the trends of Internet marketing at the moment there is a trend of increasing the functionalityof social networks. It is universal language that lets us communicate our thoughts, views and opinions with global audience. This tradition dates back to 2014 (see past predictions for 2015, 2016, 2017 , 2018 and 2019) and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and - if we’re on point - prepare accordingly. A common practice that we can expect to continue in the future is a move to a hybrid approach to managing digital marketing with digital marketing skills being developed in marketing teams as suggested by this structure. All of us at WSI are looking forward to what the New Year brings and we definitely plan on keeping a close eye on our predictions as well as the game-changing innovations that lay ahead. I hope you and yours have a wonderful start to 2020. Marketing job growth is outpacing sales, and you will see marketing budgets displace money that previously went toward sales efforts. We’re expecting to see a lot more brands connect and engage with customers through solutions like chatbots, Whatsapp, and Instagram. Getting across to today’s consumer is a complex process that requires adjusting your efforts to emerging trends. Check out our latest posts. 1. So don’t take this prediction to mean that you can stop cleaning and optimizing your lists. Technology, socio-economics, the environment, climate, or the pandemia we’re currently in, influence consumer habits and, consequently, marketing. Naturally, they have to resonate with your brand and your audience. December is always so bittersweet, what with the holidays and the realization that another year has come and gone. Some time ago, I participated in Havas Media Group Conference about organic marketing. If that isn’t enough, consider these two stats: Seems like enough for the full two points! But if I had to bet on what the near term will hold, I would put my money on the following 7 trends. Being exposed to technology during formative years will probably result in their digital literacy, high expectations for gamification, shorter attention spans, and who knows what else. No one can deny the importance and effectiveness of content marketing. New platforms, algorithm changes, regulations, and tech all switch up the day-to-day roles of marketing professionals. In 2019, we wrote a post about how voice search will change the digital marketing landscape. And that concludes the predictions for 2020! Generation Alpha marketing is already happening. While it’s true that technology innovation has a seismic effect on marketing trends, you don’t need to be a fortune teller to predict the future of marketing—you just need to follow the current trends to their logical destinations. If unhappy at some point, consumers easily turn to another brand. Just like that, 2019 is over and 2020 is underway. Book a free consultation with one of our experts. The below example of the P&G Moms Olympic spot shows how a touching music paired with the real story makes a brilliant campaign that goes viral. Use that! Amazon India rolls out ‘Deliver Thanks’ campaign as a token of gratitude And this is where media monitoring and analytics come in as the way to collect and analyze all this information. We want to see people that are honest and genuine in what they do and more importantly they are just like us. All rights reserved. Simultaneously, tech marketing budgets are lifting and further indicate that marketing spend will increase in the coming years. Bloggers, vloggers and other influencers have the power of shaping consumer opinions. Future digital marketing trends expected. Then they developed a communication style and messages to send to the target group. Sometimes we’re way off and other times, we hit the nail right on the head. Many companies have adopted this idea. Internet users are more willing to trust recommendation from a favorite YouTube creator rather than from a brand. The process was easy. The main issue with our prediction is we were eagerly anticipating SparkToro’s launch in 2019 and that didn’t happen. The concept of marketing; current and future trends. Consumers these days expect brands to respond do their emotional needs, contribute to local and international communities, stand for a cause, and support great ideas. Media shows us perfect images of celebrities, actors and public figures. Emotional branding is what makes a business stand out. © 2020 WSI. Rather, the communication avenues have become so much more diverse in recent years that marketers and companies will need to leverage alternative channels in order to keep a competitive edge. It seems that voice interactions will soon step into business and help us navigate through menus, get familiar with FAQs, help or simply manage a service. Their value proposition is richer than just a can of soda – it’s happines. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. Surely, generation Alpha is the first generation completely born into technology. Emirates Airlines for instance made a commercial featuring Jennifer Aniston. If you think of any successful campaign now, there was probably a good music involved. It comes as no surprise, that people don’t trust neither media nor brands that are irrelevant to consumers. This year, watch to see brands turn to people with a smaller social media following as influencers who other people trust. Tweet. There are plenty of ways to involve popular people into your marketing communication. It is more accurate way to reach out to consumers, however not as effective as it used to be a few years ago. Great stories, causes, and values won’t buy someone into a poor product. Major technological breakthroughs have led content marketing to undergo a complete transformation. Afterall, one of the ways to combat the issue of Google actively lowering the number of referrals the SERPs send is to do better on-SERP SEO. You know what this means! 830 Dixon Road, EtobicokeON, Canada, M9W 6Y8, Local: 905.678.7588US Toll-Free: 888.678.7588UK Toll-Free: 08.08.234.6105Fax: 905.678.7242Email: [email protected]. Your follower base might increase, but the people will leave if you don’t engage them on emotional level. Cloud computing revolutionized marketing communication. In case you're new to the WSI blog, every year, we publish a set of predictions for what lies ahead from a digital perspective. Young people are not so active on Facebook anymore. Because they fail at building deep and firm relations with them. We’ve been exposed to a picture of the world that is build up on artificial reality. Some take time to build up, while others happen seemingly overnight and then disappear quickly. I know it might be a hard to acknowledge, but that’s what research shows: most of consumers won’t bother if a brand stops existing tomorrow and it concerns nearly three quarters of all brands. What it means is that companies and marketers need to address what’s clearly happening - Google becoming more of a competitor to all of us - rather than hoping it goes away. Consumers are emotional and love experiences. B2B Marketers Will Spend More on Marketing Technology At the moment, we’re familiar with Google Assistant, Siri, or Amazon Echo that help us run daily chores. Considering that over 90% trust other consumer recommendations along with this prediction that influencer marketing spend could reach $10 billion this year, we think we’ll be scoring ourselves pretty high for this one next year. Subsequently, those vendors who don’t tout compliance as a prime service, will no-doubt lose market share. It was a one-day event with loads of substantive knowledge, inspirational ideas and valuable insights about today’s marketing. What do you think about the future trends in marketing? Millennials have helped shape the marketing trends over the last decade or so. However, given the impact of zero-click effects (see #1 above) and the increasing concern over data privacy, privacy-focused search engines might have room to carve out a niche in 2020. This inconsistent image evokes big confusion among consumers, especially the young. Given that one of Google’s major algorithm updates in 2019 - BERT, which we also wrote about - was mainly focused on NLP and voice search, we think so. The real engagement will not come from a Facebook contest in which users get prizes for likes. The most important, though, is to make those relations personal. At the same time, the world is drastically changing. You can simply find influencers who are potentially interested in your company or its value proposition with the Internet monitoring. Millennials are nothing new and so is Gen Z. Consumers are more skeptical and suspicious about what they hear and see on the Internet and other channels. Given the fact that more and more businesses, particularly during the pandemia, move to the Internet, media monitoring will become invaluable. Posts like this and this do suggest the appetite for influencer marketing tools is growing. By Betsy Holden. They are not valid anymore. and I for one, am excited for what is around the corner. Concurrently, they released a video showing powerful, heart-warming moments of teens opening their acceptance letters. On top of that, to gain consumers’ trust you need to give something first. Open interactive popup. Facebook is still massive, and many Americans continue to check in on it. Disneyland or Coca-cola sell happiness, Adidas or Nike give you a courage to follow your dreams, L’Oréal sells beauty, and Apple sells a challenge to the status quo. It gave me a new perspective on things. Here are four current trends, and some predictions on how these trends will influence the content marketing strategies of tomorrow. However, if you want to stay on top of things you need to adapt to new technologies and follow your target audience on platforms they use. With the digital media growth this model evolved slightly. Marketing teams, IT departments, as well as customers, will rely heavily on their tech vendors to adapt to the changing regulatory landscape. It’s not something you want to hear if you spent years on learning all marketing theories which used to help you build value proposition. We’re not saying email is going extinct though! Pulse of digital marketing influence the content marketing follower base might increase but. 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