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Sales Tips: Selling Ads For Our SPACE OPERA Program Booklet Why businesses WANT to advertise with North Cambridge Family Opera Company Businesses want to advertise in the NCFO program booklet because the show is well attended (2,500-3,000 people), the booklet is well-designed and professional-looking, and audience members read the ads Welcome to the Home of Advertising Space! An ad server is a gateway to impression monetization and managing ad spaces. To sell advertising space in an event program, which is the first action Kyle should do? • This book will include a Resource Guide of local nonprofit agencies and services, Historical Timeline and a Business Index of all sponsors and advertisers that people will want to keep and use throughout the year. The ad server generates a tag that is installed on the web page to serve ads and receive ad requests. Sell display ads by dimension in inches and classified ads by number of words, according to Klein. 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