The collection had an ease that can be worn in front of a screen, in office or outside for dinner. To that end, her agency, which will unveil a fashion VR experience this week, is currently working on six immersive experiences and only one involves a headset. In some cases, a smaller brand is able to be more nimble in the way that content is created. The key ingredients to a good fashion show are a general theme, a well-coordinated team, and a well-designed program. Who broke through: Khaite was a standout this season. I see this moment as a golden opportunity, as the [COVID-19] crisis is democratizing the industry. Raf Simons’ debut women’s wear collection was also presented in a moody, creative short film, while Balenciaga opted for a music video format where models lip synced to a remix of “Sunglasses at Night.” Other creative video presentations worth noting are Moschino’s miniature doll show, Boramy Viguier’s video rendered in 3D animation, and Collina Strada’s quirky music video. Gap between big and small brands: I did not see big differences. Louis Vuitton mixed digital and physical while using green screen to show images on the walls with a physical runway at the same time. The digital-only collections created for HFW’s Digital Village allowed viewers to pre-order physical garments, or, after the week’s events, claim a limited edition digital garment, which could be “dressed” on the customer’s picture or used in virtual spaces. This was a contest based on creativity alone and both big and small did it well. See more ideas about fashion show, fashion, fashion show invitation. It was refreshing to see brands big and small take a more genuine approach to fashion this season. 'We Need an Exit Strategy,' London Retailers Tell British Government, As Technologies Evolve, Opportunities Abound for Beauty Brands, Jenna Lyons on Her LoveSeen False Eyelashes, Philipp Plein Outspoken on Changes in Fashion, Company Adjustments. His venue was also a first: a Vatican City in the clouds. I see new designs all year round regardless of the season or timing. In men’s wear, I think that Jerry Lorenzo of Fear of God did amazingly with his collections — the Zegna collaboration as well as the essential range were immediate sell outs. Students research the dress of the 40's/50's in Harlem and create a multimedia presentation of at least 15 slides. Bosse Myhr, director of women’s wear and men’s wear, Selfridges: Overall impressions: We kept an eye on all of the fashion weeks and came away with a restored belief that creativity is a positive force that can be harnessed to focus myself and my team’s energy on looking ahead to a positive future. “Shows have evolved to where it wasn’t just about selling items or looks. Here are the top five best fashion show themes of the past decade (but really, of all time, if … As well as the visually stunning Jacquemus show through the lavender fields. Those who only chose to work on the product clearly struggled, whether the budget available was big or small. This season it was. Courtesy of Moschino. Renown industry players who have panelled our fashion forums, sharing their valuable insights in aspects relating to fashion, business of fashion and the industry on a whole. (New York Fashion Week will host most shows online.) Who broke through: Khaite’s choice of presenting the collection allowing the guests to see the new season’s items by scanning a QR code and having the items appearing in 3D renderings on their phones as if they were really present on their coffee tables or desks, was really funny and innovative. Also, the digital fashion show will pave the way towards a more democratic fashion industry. Trey Laird, founder, chief executive and chief creative officer, Laird + Partners: Overall impressions: What I reacted to with this season’s films especially was the huge contrast between films that captured your attention conceptually as content, and all the rest that were basically just regular fashion show videos. A preview of the Christian Siriano RTW Spring 2021 show in Westport, Conn. For smaller fashion brands, the more creative and innovative the shows are, the more viral the videos can get. My personal highlight was Balenciaga’s video — creative and cool. Courtesy of Collina Strada. Meanwhile, around London Fashion Week, Burberry received 21,815 YouTube video views for a horror-film-like clip sharing its spring collection, with models walking single file in the woods before gathering together for a ceremony meant to symbolize regeneration. This recent virtual season proved that most designers harnessed the challenges and restrictions and actually found new and often better ways to express their collections than the traditional soldiers of fashion on a runway. And this is a pity. “Digital is not there to copy/paste what you do in real life,” says HFW founder Evelyn Mora, who is also founder of the Digital Village. Courtesy of Sindiso Khumalo. Last but not least, Rick Owens in Venice. If we talk solely about shows presented through movies, I think the industry lags behind. And it’s true that by following a digital calendar, I ended up watching videos by brands that I probably would not have seen in real life, especially overseas. Bigger brands, despite the obvious challenges, were still able to pull together incredible runway productions, creating intricate and unique set-ups like we’ve seen in the past, with some even able to safely have press and VIPs in the audience. Gap between big and small brands: I think that in an experimental season as is this one, while the budget difference between big and small brands is clear, in the end it’s not so evident. The social media audience was impressed by Nensi Dojaka’s dresses while Maximilian Davis’ focus on “black elegance” resulted in British Vogue labeling him London’s new fashion star. Victoria Beckham’s digital presentation in an art gallery was very poetic with sculpture and paintings matching the collection and the use of slow motion sometimes. These Are the Digital Fashion Shows That Broke Through Women’s Wear Daily - WWD Staff. Cecilie Bahnsen offered us a very dreamy and moody short film in windswept lands. I still feel everyone is finding their footing and reassessing what worked and what didn’t. Digital marketing has directly affected the ways in which fashion gives rise to numerous ideas and concepts. The designer believes that a combination of a physical show, live streaming, and CG technology and VR will create a more holistic, completed outcome for all audiences. Clothing is naturally the focal point of Fashion Week shows, but these innovative fashion shows prove that presentation is just as important in selling the garments. Kiko Kostadinov was another standout, as the brand created an interactive video that added an element of surprise to the viewing experience. Lydia Slater, editor in chief, Harper’s Bazaar U.K. and Town & Country U.K.: Overall impressions: I watched all of the digital fashion weeks, and overall, I think it was a great season. Smaller brands tended to gravitate towards lookbooks or audience-less shows that were a bit more intimate, but still captured the dynamic feels of each collection piece. Arielle Siboni, fashion director for ready-to-wear, Bloomingdale’s: Overall impressions: I thought several brands put out some great films including Balenciaga, Prada and Celine, but nothing can replace attending a fashion show. The effect is simple but very effective, and new to boot: clothing in its natural habitat. From such brands as Valentino, Versace and Fendi, for instance, I would expect a stroke of genius that would set a new pace for how fashion is presented. It’s a big step toward democratizing fashion weeks around the world. Michael Kors’ multidimensional approach, bridging a big Zoom convo with a musical performance and his savvy understanding of women and our times, was also an excellent use of new digital formats. All you need to know about what's new on the runway, the designers to watch, the best fashions of the season, and style advice on how to wear them. Digital is now directly impacting the way fashion generates its ideas, with designers making use of actual consumer insight for inspiration to determine the next viable best seller. Naturally they couldn’t compete. Citing Cecilie Bahnsen’s moody moors, Thom Browne’s epic Olympic Stadium, Dior’s exceptional performance and art fusion, Marine Serre’s surreal futurist Body creation. There, visitors could see and speak with the other guests' avatars and the designers, who were all attending from home. The Abstract Truth perhaps brings the idea of afrofuturism to style. But, it does mean needing to take some risks. It’s too early to tell if the technology will resonate or be broadly adopted, but the opening day was so popular, it crashed the servers hosting it, according to the venue, Museum of Other Realities. There were so many thoughtful shows during fashion week, but the brands that stood out were Isabel Marant, Ulla Johnson, Jason Wu, Balmain, and Simone Rocha. Brock Collection RTW Spring 2021 I could feel his love for fashion even through the screen, and his craftsmanship and talent really came across, a difficult feat when not in person. There was a distinction in the way small and larger brands presented. There’s an entire ecosystem of a physical fashion show that can create a synergy that leads to a social media explosion. virtual presentations and films were definitely a strong way for designers to present their collections, allowing them to be even more creative, whether they opted for a digital look book, a film or even a game. Gap between big and small brands: Some of the more emerging talents really stepped up and inspired us. Front and back of house show runners, a head dresser and crew, an expert seamstress, key hair and makeup professionals, a crack audio visual company, a lighting company with prior experience doing fashion shows (essential), a sound designer who will work closely with the designer’s team on creating the perfect soundtrack, set fabricators, a great graphic designer and printing house, … Or it should be. Both of them did 3D animation projects that were very enjoyable and entertaining. Emanuele Farneti, editor in chief of Vogue Italia and L’Uomo Vogue: Overall impressions: I think it’s fair to say that over these past few months, a new fashion narrative has taken shape, one that did not exist at all before. His video gave us a sneak peek into his design and thought processes, which is why it resonated with me the most. ; Commission on sales When working with an outside company this is usually around 10%. In general, the former opted for catwalk-like formats with high quality photography, while the latter were most often more creative in their film concepts. Around Paris Fashion Week; Balenciaga received 368,249 video views for a YouTube video showing its summer 2021 pre-collection with models exploring Paris city streets alone, wearing sunglasses at night. Helsinki is the first time a fashion week has created and sold digital versions of every piece, so it’s too soon to know how commercial this will be. Each show was a 360-degree immersive experience, including music and graphics, in addition to the fashion. he London Fashion East show, which showcases new designers who aren’t established enough to host their own show yet, made a bigger splash this year. Gap between big and small brands: For sure the decision of the big brands (such as Gucci, Bottega Veneta, Off-White) of presenting their collections in different moments instead of [during] the fashion weeks is still ringing out and everyone is looking forward to see what they will do next season. Lukso, which worked with HFW, aims to provide fashion with a unified infrastructure and standards for buying and selling digital goods. Overall impressions: To me, it made little difference. Fashion is meant to live there anyways and this approach captured cinematically gave it more context. Can Buzzy, Young Designers and Collaborations Help Jumpstart Heritage Brands? The industry, like the rest of the world, is reacting to the pandemic and our new circumstances with creativity and a new sense of compassion. Raf Simons and Miuccia Prada Courtesy of Erdem. Overall impressions: I caught most of the content released by brands via their social media platforms and web sites. The Prada presentation, albeit sophisticated, looked too much like a show behind closed doors and too little engaging for the customer. The tips will help me to run the show, thanks!" While the pandemic spurred quick experimentation, the urgent timeframe made it difficult for the industry to meet high expectations for digital shows and critics have questioned whether they can be as effective as traditional in-person events. Who broke through: Brock Collection, Christopher Esber, Peter Do, Altuzarra and Cecilie Bahnsen all put out videos that captured my attention by highlighting their clothing in a compelling way, and establishing a clear point of view in line with their brand identity. Gary Wassner, chief executive officer, Hildun Corp. and chairman, InterLuxe Holdings: Overall impressions: Personally, I felt very detached and I didn’t love the experience. Courtesy of Boramy Viguier. 3D Fashion design is developed using software like VStitcher or DC Suite.VStitcher is a 3D fashion design software that builds virtual, true-to life garment visualisation with cutting-edge simulation technologies for the fashion industry. And Moschino’s show was brilliantly entertaining with its recognizable puppet models and audience created by Jim Henson’s Creature Shop. Y/Project also made an impact by showing team members dressing models in its designs. Bigger brands, despite the obvious challenges, were still able to pull together incredible runway productions, creating intricate and unique set-ups like we’ve seen in the past, with some even able to safely have press and VIPs in the audience. They are not much more than content suitable for brand’s fans, the only ones who can cope with the boredom of watching a sequence of different looks. © Artwork hand printed by Hannah Cousins, exclusively for Vogue Business. 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